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9 Sources For Free Lead Generation Demographics and Psychographics


Reading Time: 8 minutes

In the case of great lead generation demographic and psychographic data, the phrase, “you get what you pay for” does not hold true. Check out the best free sources for lead generation data herein.

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9 Sources For Free Lead Generation Demographics and Psychographics

 

American FactFinder
The U.S. does more than the typical census every 10 years. It has some surveys that occur as much as once every year. The American Fact Finder is a resource associated with the United States Census Bureau that allows you to access some of that data, it includes:

The American Communities Survey

A nationwide survey that was designed to show American communities how they were changing. It captures information such as  “age, race, income, commute time to work, home value,” and  “veteran status.”

Annual Economic Surveys

The U.S. Census Bureau does over 100 economically-focused surveys, sometimes monthly, sometimes quarterly, for various sectors. These surveys include:

Annual Survey of Manufactures

County Business Patterns and Zip Code Business Patterns

This set of data “provides economic data by industry at various geographic levels (U.S., state, county, metro area and ZIP Code). Business Patterns data are derived from the Census Bureau’s Business Register, the file of all known business establishments.”

Economic Census

A detailed look at the economy every 5 years, both nationally and at the local level. Data included: number of establishments, employment, payroll, and sales

Population Estimates Program

Tracks numbers on births, deaths, and migration in order to calculate the best population number.

American Time Use Survey
Calculates the amount of time Americans spend doing a variety of tasks, such as  paid work, volunteering, child care, etc. This can be further filtered down by demographics (age, sex, etc.).

An example finding: 16% of U.S. population (41.3 million) provided unpaid eldercare.

 

 

Bureau of Labor Statistics
The U.S. Department of Labor’s Bureau of Labor Statistics allows access to number of employment related stats, specifically(from A-Z):

A

B

C

D

E

 

F

G

H

I

J

L

M

N

O

P

Q

R

S

T

U

V

W

Y

 

 

ESRI ZIP Lookup
This tool claims to provide an accurate and detailed description of U.S. neighborhoods, which are segmented into 67 socioeconomic groups and 14 different common lifestyle groups. By the way, my SCI-FI method for local lead generation is based on this tool.

This tool gives you a quick look at demographics by zip code: such as median income and population density. It is also rich with some (spot-on) psychographic reports by region. If you run a brick-and-mortar — this one is a must.

MyBestSegments
This Claritas site segments U.S. zip codes by types of lifestyles.

NationMaster
NationMaster allows for tracking market sizing and trends around the globe, 180 countries, to be specific.

State and County QuickFacts
Search census-related data by state and city. It includes

  • Population
  • Age and Sex
  • Population Characteristics
  • Living Arrangements
  • Computer use
  • Education
  • Health 
  • Economy
  • Transportation
  • Income
  • Businesses
  • Geography

StateMaster
A statistical database which allows one to compare several types of data from primary sources such as the U.S. Census Bureau, the Federal Bureau of Investigation, and the National Center for Educational Statistics. They boast having “stats on everything from toothless residents to percentage of carpoolers.”